With a thorough comprehension of our clients’ market (best practices, SEO/SEM, Positioning,...), we are able to concoct viable solutions and elaborate effective strategies which help us conduct our ongoing battle in the digital realm. In other words, we have the power of translating objectives into performance indicators.
Bkom has acquired solid experience over the past 16 years in creating marketing vehicles and content for the entertainment industry, as well as developing and deploying games and activities. The combination of our marketing, creativity, scripting, design, and programming skills make us a major player in this market.
Marketing in this age of ubiquitous communication may seem like an insurmountable challenge to some. But for BKOM, the opportunities to reach and connect with the needs of consumers and users have only become more tangible and more numerous. With mobility and social networking now a mass phenomenon, the proximity and dialogue brands establish with their target audiences are incontrovertible factors for success that cannot be ignored.
Many rules have changed, and communication platforms are constantly evolving. But to really connect with the people you want to attract, you have to get back to basics: know your audience and your market, then develop a basic strategy, a positioning, and a unified and relevant approach.
BKOM doesn’t sell "digital." It sells what you want to sell. By putting the expertise of our marketing communications specialists to work for your brand, we help you inject meaning, creativity, and performance into your promotion and marketing actions.
In today’s world, digital technology is behind nearly every dynamic and interactive platform there is—not just websites, but also TV, entertainment, display, telephony, commerce, mobility, productivity, and community.
Agencies that really understand the digital world focus on what’s in front of computer screens—people. To develop a viable digital solution (i.e., one that solves a problem in a measurable way), the audience has to be more than a “target.” It has to be the starting point. At BKOM, user behavior and media consumption habits are reflected in our efforts and our solutions.
Because digital technology lets you reach more people more quickly and effectively, the solutions we develop require a mastery of today and tomorrow’s issues and technologies. As with anything else, mastery takes time. BKOM has been investing time since its inception in 1996.
While others still struggle to get their bearings, we’re right at home in the digital world.
Our Web campaign and performance department has a team with in-depth expertise in Web analytics covering every aspect of online activity, including banner campaigns, SEM, SEO, social media tactics, and online brand management.
Statistical analysis of a website or Web campaign involves more than counting hits and clicks. A complete online statistical analyses process makes it possible to understand and influence user behavior to help meet the client’s objectives.
BKOM is a proud Google Analytics certified partner. Our specialists also hold “Google Analytics qualified individual” Certification.
In addition to Google performance evaluation tools, our team masters a series of additional data analysis tools including Omniture, Web Trends, Radian6, Web CEO, Flurry and more.
Our Web analytics experts offer a complete range of specialized services to measure and analyze campaigns, games performance and initiatives in a variety